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The never ending story of older art

The never ending story of marketing your art…

Each week I write a brand new article to support members of our three wonderful art groups on Facebook, The Artists Exchange, The Artists Directory, and The Artist Hangout. This week we take a look at the never ending story of marketing our art, and why we should have a strategy for promoting the work we have forgotten.
I spent a lot of last weekend reviewing my strategy for the year ahead. It’s something that I do twice a year, first time to get a general idea of what works I want to work on and later in the year to see if the strategy is paying off. I make a point of reviewing my strategy if things aren’t working too, but the twice a year review, you could set the time by it. 
This time around though I looked back over the last few years to see which of my older works were more popular than others. It was all just numbers but one of the things I always do whenever I document any of the art I create, is to make a visual note of the colour pa…

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